E.L.F., which stands for Eyes Lips Face, is a poor makeup addict's dream come true. Many of the products are comparable in shade and quality to higher end brands but at an absurdly cheap price tag. However, E.L.F. products are pretty hit or miss: while there are many bargain gems, others are complete fails not even worth your $1-$3. As such, I recommend doing your research before shopping by reading/watching blog and youtube reviews to familiarize yourself with their products.
I have bought most of my E.L.F. products online (they always have great coupon codes to make the deal even sweeter), but the brand is also available at select Target stores. My local Target just recently started carrying E.L.F., and when I saw the display I went a little insane. I only picked up 6 items, some of which were impulse buys. While I picked up a few products that I am very pleased with, I let the tiny price tags sway me into buying others products that I had not research well and am ultimately regretting.
Let's start with the bad news:
E.L.F. Essentials Natural Lash Kit in Black
This is my second pair of natural lashes from E.L.F. My first experience with them was largely positive. I liked that I was only spending a buck on a product I would only get one or two wears out of, and the lashes gave me a cute, flirty look. I knew from prior research that the glue this kit comes with is garbage, so I used Revlon Precision Lash Adhesive instead. I decided to pick up a second pair of these, but was really disappointed. Although I couldn't tell it by looking at them in the package, when applied the lashes were noticeably different lengths. While one eye was like how I remembered the first pair I had purchased, my other eye ended up resembling that of a creepy blinking doll. I'm talking straight up A Clockwork Orange. This leads me to believe that these lashes are not very consistent. Since I had to buy separate glue and have basically cross my fingers hoping I've got a good matching pair, there is little incentive to buy these again.
E.L.F. Super Glossy Lip Shine in Goddess
Now on to the mediocre items:
E.L.F. Studio Blush in Fuchsia Fusion
Fuchsia Fusion is a cool toned bright berry pink packed with gold glitter. The packaging is really sleek for a $3 blush. I thought that this glittery blush would be great for both daring night out looks and, when used with a light hand, luminous summer day looks. The color is nice and very pigmented, though a bit powdery. But unlike the swatches shown, the glitter does not have much staying power when applied to the cheeks. As I was blending in my blush, most all of the beautiful glitter seemed to just get swept away. I will still use this blush, but it doesn't bring the drama as I had expected.
E.L.F. Nourishing Cuticle Pen with Avocado and Almond Oils
And finally, the definite keepers:
E.L.F. Studio Bronzer in Golden Bronzer
|Swatches of individual color blocks|
|Swatches of individual color blocks|
|Swatch of all four color blocks swirled together|
E.L.F. Essentials Mechanical Eyelash Curler
Prior to this eyelash curler, I had been using a flimsy Revlon one that cost me somewhere around five or more bucks and I frequently pinched my eyelids with it. E.L.F.'s Essentials Mechanical Eyelash Curler is awesome, and might be the best $1 I have ever spent on a beauty product. This curler is sturdy, so I never feel like my hands are going to slip and rip out my lashes. The curve of the curler hugs my lid just right, and delivers an amazing curl. I have not tried high end curlers, so I do not know how this compares. However, the price tag and performance of this curler stops me from even desiring to try others.
All products featured were purchased with my own money, and I am in no way affiliated with or being compensated by E.L.F. All opinions expressed are mine alone.