During London Fashion Week, no show is as highly anticipated as Burberry Prorsum. So going to the Burberry Hourseferry House for a personal look at the collection that was on the runway just one day before, felt like an honor. The Horseferry House is an enormous building with the new show playing over and over on huge screens and the S/S 11 campaign printed meters high on the walls. Women with perfect figures and six inch Burberry Prorsum boots were walking in and out. The lovely Samantha gave me a tour, explaining all the materials and thoughts behind the Burberry designs.
This F/W collection has a strong emphasis on coats, made out of thick wool and with perfected shapes. There is a lot of fur, incredible platform boots, and the colors are warm and saturated. And even though I am still a huge fan of the S/S 11 collection, with the extreme jackets, colorful dresses and neon belts, it's good that Christopher Bailey went in a different direction here instead of doing another set of rock & roll trenches. Being unexpected keeps things fresh and exciting and that's what it's all about after all.